domain.pay

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apparel.pay

Premium · Available

Open to everyone

Pre-order — be first in line

from $800 + $700/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Trademark fast-track (priority window closed)

Trademark holders could register inside the .PAY priority window ahead of general availability. The window has closed — pre-ordering is the remaining route.

I have a TMCH SMD file

from $700 + $700/yr renewal

You brought the SMD — we handled the registrar submission during the priority window. Retired when the window closed.

Priority window closed July 20, 2026.

I don't have TMCH/SMD yet

from $3,200 + $700/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling — offered while the window was open. Retired when the window closed.

Priority window closed July 20, 2026.

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Frequently asked questions about apparel.pay

For digital wallets, do I need a financial license to register a .PAY domain during LRP1?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

What role can apparel.pay play in an omnichannel strategy?

Across in-store signage, email, and social, apparel.pay can be the one payment address that ties every channel together. Customers learn a single place to pay, which strengthens recall and trust. Reserve the anchor name at https://domain.pay/register.

Is .PAY Sunrise first-come, first-served for trademark holders for a remittance app?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Should every page on apparel.pay be served over HTTPS?

Yes. Serve all of apparel.pay over HTTPS and redirect any HTTP request, since mixed or plain-HTTP pages trigger browser warnings and can hurt trust. Modern SEO and security baselines expect apparel.pay to be fully encrypted. Add HSTS once apparel.pay is reliably HTTPS-only.

Is a payment gateway business eligible for .PAY in the LRP for loan repayments?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.