domain.pay

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apparent.pay

Premium · Available

Open to everyone

Pre-order — be first in line

from $170 + $70/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Trademark fast-track (priority window closed)

Trademark holders could register inside the .PAY priority window ahead of general availability. The window has closed — pre-ordering is the remaining route.

I have a TMCH SMD file

from $70 + $70/yr renewal

You brought the SMD — we handled the registrar submission during the priority window. Retired when the window closed.

Priority window closed July 20, 2026.

I don't have TMCH/SMD yet

from $2,570 + $70/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling — offered while the window was open. Retired when the window closed.

Priority window closed July 20, 2026.

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Frequently asked questions about apparent.pay

As a crypto or DeFi product, can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Where do I start searching for a name like apparent.pay?

Start on the domain.pay search page by entering apparent, then explore the related .PAY names and catalog suggestions that appear alongside apparent.pay. From there you can branch into synonyms and variations. Begin at https://domain.pay/domains.

Can Amazon Registry reserve or block some .PAY names for loan repayments?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Can apparent.pay be used for a crypto payment service?

apparent.pay may be used for a crypto or digital-payment service if that use fits the .PAY registry's payment-related framing and your local regulations permit it. Crypto activities often carry separate legal obligations independent of the domain. domain.pay can review your case at https://domain.pay/register.

How exact does my trademark need to be for a .PAY Sunrise registration for online checkout?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.