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appeals.pay

Premium · Available

Trademark fast-track (priority window closed)

Trademark holders could register inside the .PAY priority window ahead of general availability. The window has closed — pre-ordering is the remaining route.

I have a TMCH SMD file

from $70 + $70/yr renewal

You brought the SMD — we handled the registrar submission during the priority window. Retired when the window closed.

Priority window closed July 20, 2026.

I don't have TMCH/SMD yet

from $2,570 + $70/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling — offered while the window was open. Retired when the window closed.

Priority window closed July 20, 2026.

Frequently asked questions about appeals.pay

Why are payment brands talking about .PAY right now?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For point-of-sale payments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Can I register appeals.pay during sunrise without a trademark?

No. Sunrise is exclusively for owners of TMCH-validated trademarks. Without a matching mark, you register appeals.pay during general availability instead, and a pre-order queues you for that. Start the GA route at https://domain.pay/register.

Is a payment gateway business eligible for .PAY in the LRP for BNPL checkout?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Does appeals.pay work for a deposit on custom orders?

Makers taking custom orders can request a deposit on appeals.pay, giving buyers a clear address to commit. The .PAY name reassures customers paying upfront for bespoke work. Reserve it at https://domain.pay/register.

Does .PAY require payment-related use after registration for crypto payments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.