domain.pay

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appearance.pay

Premium · Available

Open to everyone

Pre-order — be first in line

from $170 + $70/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Trademark fast-track (priority window closed)

Trademark holders could register inside the .PAY priority window ahead of general availability. The window has closed — pre-ordering is the remaining route.

I have a TMCH SMD file

from $70 + $70/yr renewal

You brought the SMD — we handled the registrar submission during the priority window. Retired when the window closed.

Priority window closed July 20, 2026.

I don't have TMCH/SMD yet

from $2,570 + $70/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling — offered while the window was open. Retired when the window closed.

Priority window closed July 20, 2026.

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Frequently asked questions about appearance.pay

Before choosing loans.pay, how do I register loans.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Does appearance.pay make my pricing or checkout page easier to find?

A clear, short address like appearance.pay is easier to type, remember, and link to than a deep checkout path, which helps customers find where to pay appearance. You can route appearance.pay to pricing or checkout directly. Reserve appearance.pay at /register.

For payroll disbursements, how do I choose between trademark fast-track and pre-order?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Which businesses are a good fit for appearance.pay?

Businesses involved in payments, fintech, checkout, billing, or financial services are typically a natural fit for appearance.pay, given the .PAY namespace's orientation. The registry may still validate the specific intended use. domain.pay can assess your fit and register appearance.pay at https://domain.pay/register.

As a crypto or DeFi product, is a payment gateway business eligible for .PAY in the LRP?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.