← All .PAY names

.PAY domain

appliances.pay

Premium · Available

Trademark fast-track (priority window closed)

Trademark holders could register inside the .PAY priority window ahead of general availability. The window has closed — pre-ordering is the remaining route.

I have a TMCH SMD file

from $70 + $70/yr renewal

You brought the SMD — we handled the registrar submission during the priority window. Retired when the window closed.

Priority window closed July 20, 2026.

I don't have TMCH/SMD yet

from $2,570 + $70/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling — offered while the window was open. Retired when the window closed.

Priority window closed July 20, 2026.

Frequently asked questions about appliances.pay

What is the last day for trademark holders to act on .PAY for online checkout?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

What MX priority values should I use for appliances.pay?

Set the lowest number on your primary mail server's MX for appliances.pay since lower priority is preferred, and use higher numbers for backups. Most providers give you the exact host and priority to enter for appliances.pay. Mismatched priorities can misroute mail for appliances.pay, so copy them precisely.

What should I do first if I want a .PAY domain for mobile money?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

How much does it cost to secure appliances.pay?

A standard pre-order to secure appliances.pay is listed at $100 through domain.pay, with renewal and any premium pricing shown separately. Figures can change, so confirm the live price before ordering. See current costs at https://domain.pay/pricing.

As an ecommerce brand, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.