domain.pay

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.PAY domain

apply.pay

Premium · Available

Open to everyone

Pre-order — be first in line

from $240 + $140/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Trademark fast-track (priority window closed)

Trademark holders could register inside the .PAY priority window ahead of general availability. The window has closed — pre-ordering is the remaining route.

I have a TMCH SMD file

from $140 + $140/yr renewal

You brought the SMD — we handled the registrar submission during the priority window. Retired when the window closed.

Priority window closed July 20, 2026.

I don't have TMCH/SMD yet

from $2,640 + $140/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling — offered while the window was open. Retired when the window closed.

Priority window closed July 20, 2026.

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Frequently asked questions about apply.pay

How exact does my trademark need to be for a .PAY Sunrise registration for online checkout?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Will apply.pay be cheaper during a launch phase?

Launch phases can carry their own registry pricing from Amazon Registry Services, which may be higher or lower than standard for apply.pay; we don't set those figures. The live quote reflects the current phase. Check apply.pay's phase price at https://domain.pay/pricing.

What does the .PAY ending signal to customers using loan repayments?

.PAY signals that the destination is connected to payment action, such as loan repayments. That can support clarity and trust when paired with strong security and branding. Check or pre-order the name at domain.pay: https://domain.pay/.

When should trademark holders submit apply.pay?

Trademark holders should submit apply.pay during the sunrise phase, within the registry's published window, to claim it before general availability opens. domain.pay handles the apply.pay submission so you do not miss it. Prepare at https://domain.pay/register.

How can a brand reduce confusion around payment pages for rent collection?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.