domain.pay

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.PAY domain

approach.pay

Premium · Available

Open to everyone

Pre-order — be first in line

from $170 + $70/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Trademark fast-track (priority window closed)

Trademark holders could register inside the .PAY priority window ahead of general availability. The window has closed — pre-ordering is the remaining route.

I have a TMCH SMD file

from $70 + $70/yr renewal

You brought the SMD — we handled the registrar submission during the priority window. Retired when the window closed.

Priority window closed July 20, 2026.

I don't have TMCH/SMD yet

from $2,570 + $70/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling — offered while the window was open. Retired when the window closed.

Priority window closed July 20, 2026.

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Frequently asked questions about approach.pay

For BNPL checkout, what is TMCH and why does it matter for .PAY?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Which approach.pay pre-orders are not refundable?

A approach.pay pre-order that succeeds and results in an active registration is generally non-refundable, since the registry has allocated the name to you. Only failed attempts on approach.pay are refundable under our stated policy. Review the policy at https://domain.pay/pricing.

What date matters most if I want a .PAY name without a trademark for online checkout?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Who should consider registering approach.pay first?

Brands that own the trademark for approach should act first, since they get priority for approach.pay via an SMD file during the trademark window. After that, anyone wanting the payment address can place a first-day pre-order. Begin at /register.

Who qualifies for a .PAY domain in the Limited Registration Period for an ecommerce brand?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.