Very likely a registration by Le Pain Quotidien, the café/bakery brand; the French phrase is distinctive and fits a payments-related brand use such as ordering, loyalty, or checkout. Because .PAY opened only in a priority window, a matching trademark is the most likely explanation.
.PAY domain
2link.pay
Checking availability…
Frequently asked questions about 2link.pay
Can I reserve brand.pay before broader registration opens?
Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.
Is 2link.pay good for a charity auction site?
A charity auction can settle winning bids on 2link.pay, giving winners a trusted address to pay. The .PAY name reassures bidders entering card details after the event. Start at https://domain.pay/register.
For payroll disbursements, can .PAY be used for a branded checkout URL?
cloud.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
Does Amazon Registry Services pre-screen who can register 2link.pay?
Amazon Registry Services operates the .PAY registry and sets its policies, but registry operation does not automatically reserve 2link.pay for NicNames. Trademark holders gain advantage through TMCH priority, not through automatic screening, so you should actively claim 2link.pay. https://domain.pay/register
As a retail brand, what is the last day for trademark holders to act on .PAY?
ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.