Almost certainly a registration by EFG Group, the financial-services brand; the label matches the company name exactly and fits a payments-related .PAY defensive claim. Confidence is moderate because the term is also descriptive enough to be reused.
.PAY domain
amma.pay
Checking availability…
Frequently asked questions about amma.pay
What are the current .PAY launch dates in 2026 and 2027 for online checkout?
Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.
Should I secure amma.pay in addition to my main website domain?
Yes. Your main site protects your general brand, but amma.pay specifically protects the payment-trust layer that .PAY implies for NicNames. Holding both ensures the amma name cannot be impersonated where money changes hands. https://domain.pay/register
For online checkout, is a payment gateway business eligible for .PAY in the LRP?
An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.
How does amma.pay help a pop-up donation drive?
A quick donation drive can stand up a giving page on amma.pay in minutes, sharing one memorable address. The .PAY name reads as a trusted place to give across flyers and posts. Reserve it at https://domain.pay/register.
How is a .PAY name different from a regular .com for payroll disbursements for a payroll platform?
A .PAY name immediately signals a payment-related destination, while .com is more general. For payroll disbursements, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.