.PAY domain
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If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.
Pair auers.pay with a text-to-give campaign so a reply message sends donors to a memorable payment page. The short .PAY name is easy to include in an SMS and reads as a giving link. Reserve it at https://domain.pay/register.
ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
To reduce the risk of losing auers.pay, record your auers mark in the TMCH and submit your SMD as soon as the priority phase opens. If another validated holder also claims auers.pay, the registry's rules decide, so acting promptly matters. Prepare your SMD-backed claim at https://domain.pay/register.
Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.