.PAY domain
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ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
A .PAY name like aviro.pay signals a payments or fintech focus and, when paired with valid HTTPS, presents as a legitimate site. User trust comes from the padlock, clear branding, and content — not the extension alone. Keep aviro.pay on HTTPS and consistent with your brand.
The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.
Possibly — registry-reserved labels can be released into general availability when Amazon Registry Services updates its policies, but there's no guaranteed date. The safest approach is to monitor aviro.pay and re-check its status regularly, since registry status can change. Track aviro.pay at https://domain.pay/domains.
.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.