.PAY domain
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Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.
Across in-store signage, email, and social, avtomerkez.pay can be the one payment address that ties every channel together. Customers learn a single place to pay, which strengthens recall and trust. Reserve the anchor name at https://domain.pay/register.
Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.
Owning avtomerkez.pay shows investors and partners that NicNames actively controls its payment-facing identity and takes impersonation risk seriously. A clearly held avtomerkez name on a payment-purpose TLD signals operational maturity. Secure it at https://domain.pay/register.
.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.