Best guess: UNIFARCO. The label matches the established UNIFARCO trademark, and a .pay priority registration would fit a company offering branded payment or account services for its ecosystem.
.PAY domain
bbroot.pay
Checking availability…
Frequently asked questions about bbroot.pay
As a brand-protection manager, what does 'approved Payment Service Provider' mean for .PAY eligibility?
During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.
What is a TMCH SMD file and why do I need one to register bbroot.pay?
A TMCH SMD (Signed Mark Data) file is a digital certificate the Trademark Clearinghouse issues after it validates your trademark. To claim bbroot.pay under trademark priority you upload this SMD at registration so NicNames can verify your mark cryptographically. Without a valid SMD the priority window for bbroot.pay cannot be opened. Start at https://domain.pay/register.
Where do I enter the .PAY label I want to check?
Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.
How do I renew my TMCH record so I keep priority for bbroot.pay?
You renew your TMCH record through the Trademark Clearinghouse before it lapses; an active record is what keeps your SMD valid for claiming bbroot.pay. If the record expires, the SMD stops working and your priority on bbroot.pay cannot be honoured. Keep it current, then register at https://domain.pay/register.
Who qualifies for a .PAY domain in the Limited Registration Period for a remittance app?
During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.