.PAY domain
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ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
Without a trademark you simply skip the priority window and place a first-day pre-order for bobristo.pay during general availability. Many registrants take this path. domain.pay queues your bobristo.pay pre-order at /register.
Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.
If your validated mark for the bobristo string includes numbers and the SMD encodes that exact form, it can support a priority claim on bobristo.pay where the label matches. The TMCH matching rules govern whether bobristo.pay qualifies. Confirm the encoded form matches, then register at https://domain.pay/register.
ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.