Signals payment settlement and movement between accounts; crisp and trustworthy.
.PAY domain
brnr.pay
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Frequently asked questions about brnr.pay
Can a brand-protection manager use .PAY for a branded payment page for crypto payments?
Yes. A brand-protection manager can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.
What canonical URL should I set for pages on brnr.pay?
Each page on brnr.pay should declare a self-referencing canonical link to its preferred URL, using a single consistent scheme, host, and trailing-slash style. This prevents duplicate-content confusion across www, non-www, and parameter variants of brnr.pay. Keep canonicals absolute and HTTPS.
Can a licensee or assignee use a trademark for a .PAY registration for a bank or credit union?
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
Is brnr.pay suitable for a remittance service?
brnr.pay suits a remittance or money-transfer service, as cross-border payments fit squarely within the .PAY namespace's theme. The registry typically validates such payment-related use. Operating remittance may carry separate licensing under local law. domain.pay can register brnr.pay at https://domain.pay/register.
Could a lookalike .PAY domain harm customer trust for a mobile wallet team?
.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.