Very likely a registration by Alo Yoga. The short fashion/wellness brand name fits a trademarked holder better than a generic finance term, and .pay could be used for checkout or payments.
.PAY domain
broadsai.pay
Checking availability…
Frequently asked questions about broadsai.pay
Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for mobile money?
An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.
Are pre-orders for broadsai.pay first-come, first-served?
Pre-orders help establish your position for broadsai.pay, and general availability itself processes on a first-come basis when it opens. Pre-ordering early with domain.pay puts broadsai.pay in the queue ahead of latecomers. Claim your spot at https://domain.pay/register.
Is .PAY a new domain option for insurance billing portals for an insurance billing portal?
.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.
Does NicNames charge extra to process my SMD for broadsai.pay?
NicNames processes your SMD as part of the trademark-priority registration for broadsai.pay under its published pricing; the standard pre-order alternative is listed at $100. Always confirm current figures rather than assuming a separate SMD fee. The pricing page has the authoritative numbers for broadsai.pay. See https://domain.pay/pricing.
Why is .PAY important for phishing prevention for a remittance app?
.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.