cf410.pay

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

For web-based in-app purchases, sending users to cf410.pay keeps the buy flow on a payment-native address tied to your brand. That consistency reduces drop-off when players or users leave the app to pay. Begin at https://domain.pay/register.

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Yes. cf410.pay works well as the address on invoices, payment reminders, and pay-now buttons because it tells the recipient exactly what to do. You can point cf410.pay to your billing or processor page. Secure the name through /register.

For crypto payments, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.