.PAY domain
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A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.
Any entity, including a nonprofit, that holds a validated TMCH trademark for the cocacola string can use an SMD to claim cocacola.pay under priority. The path depends on the mark, not the organisation type. Validate your mark first, then claim cocacola.pay at https://domain.pay/register.
.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.
Launch phases can carry their own registry pricing from Amazon Registry Services, which may be higher or lower than standard for cocacola.pay; we don't set those figures. The live quote reflects the current phase. Check cocacola.pay's phase price at https://domain.pay/pricing.
ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.