Likely a registration by Persil, the detergent brand, since the label matches a well-known trademark and .pay could be used for brand checkout or customer payment flows. Still, this is only a best guess, not proof of ownership.
.PAY domain
divella.pay
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Frequently asked questions about divella.pay
As a checkout product manager, is .PAY Sunrise first-come, first-served for trademark holders?
.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.
Can I run divella.pay entirely on a static host like GitHub Pages?
Yes. Point divella.pay at the static host using their required A/CNAME records, add divella.pay as the custom domain in the host's settings, and enable their automatic HTTPS. Static hosting is fast and cheap for divella.pay when you don't need server-side code.
Can .PAY be used for a branded checkout URL for mobile money?
merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
Should a campaign landing page live on divella.pay?
For any campaign that ends in a purchase or donation, divella.pay gives you a campaign URL that already implies the payment step. That clarity can reduce hesitation between the click and the conversion. You can secure the name at https://domain.pay/register.
As a regional bank, can domain.pay help me get TMCH/SMD support before the .PAY deadline?
TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.