.PAY domain
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An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.
Yes. Refund scams imitate legitimate payment contacts, so directing customers to the official elesys.pay for any refund interaction helps them tell real NicNames processes from fraud. Ownership of the elesys name makes that guidance credible. https://domain.pay/register
ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
Yes. Local brands still take payments, and a fraudster impersonating your elesys name can defraud your nearby customers just as easily. Because the cost is a $100 refundable pre-order, even a regional NicNames benefits from owning elesys.pay. https://domain.pay/register
Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.