.PAY domain
Checking availability…
merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
Yes, you can register endotime.pay without a trademark during general availability at the $100 standard or premium endotime rate. A trademark with a TMCH SMD file is only needed for the earlier trademark-priority phase. Start your endotime.pay registration at https://domain.pay/register.
.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.
Claiming endotime.pay via priority requires a genuinely validated trademark for the endotime string, and generic words are hard to register and validate. Attempting to game priority with a weak mark risks rejection of the SMD for endotime.pay. Pursue priority only with a legitimate mark, or use pre-order at https://domain.pay/pricing.
Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.