firepoint.pay

Amazon Registry Services operates the .PAY top-level domain. A remittance app can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

If a validated TMCH holder claims firepoint.pay during the priority phase with a valid SMD, their claim takes precedence and your standard pre-order cannot be fulfilled. In that case your pre-order charge for firepoint.pay is refundable per the published policy. You are not charged for a name you cannot receive. Read the policy at https://domain.pay/pricing.

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

For payments and fintech, firepoint.pay reads as purpose-built and can be more memorable than a crowded .com, while a .com carries broad familiarity. Many brands secure both and redirect one. Technically they rank and resolve the same, so choose firepoint.pay based on brand fit, not SEO.

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.