.PAY domain
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ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
You can still pursue formua.pay without a trademark by using a standard first-day pre-order rather than trademark-priority registration. A registered mark, if you have one, would let you use a TMCH SMD file for earlier access. domain.pay supports both paths at https://domain.pay/register.
.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.
There's no fixed schedule — Amazon Registry Services can reclassify formua.pay as policies evolve or as registrations and releases occur. A reserved label might open, or an available one might be claimed. Because registry status can change, re-check formua.pay at https://domain.pay/domains before acting.
ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.