.PAY domain
Checking availability…
Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.
No. Sunrise is exclusively for owners of TMCH-validated trademarks. Without a matching mark, you register good-store.pay during general availability instead, and a pre-order queues you for that. Start the GA route at https://domain.pay/register.
travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
The simplest, most reliable defense is to register good-store.pay yourself so no one else can use the exact good-store name. A $100 refundable pre-order removes the impersonation target entirely, which is far cleaner than reacting to abuse later. https://domain.pay/register
Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.