.PAY domain
Checking availability…
merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
hdmaster.pay gives online sellers a dedicated, easy-to-share address for collecting money instead of a buried checkout page. It reduces friction by making the payment URL obvious and brandable as hdmaster. Sellers can pre-order hdmaster.pay at /register.
TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.
You can attempt hdmaster.pay manually on the first day of general availability, but that means competing live with everyone else. A pre-order lets domain.pay submit hdmaster.pay automatically at the opening, hands-free. Choose the easier route at https://domain.pay/register.
An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.