Best guess: Target. The label matches the well-known retail brand exactly, and a .pay registration during the priority window would fit a branded checkout or payment-use case tied to that trademark.
.PAY domain
inmarket.pay
Checking availability…
Frequently asked questions about inmarket.pay
For mobile money, can a trademark owner register a matching .PAY domain now?
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
Does a failed inmarket.pay pre-order affect my future pricing?
No. A refunded, failed pre-order on inmarket.pay does not change the rate you would pay on a later attempt; pricing still follows the registry tier for inmarket. Each inmarket.pay order is priced independently at the time you place it. Re-check the rate at https://domain.pay/pricing.
For crypto payments, is .PAY Sunrise first-come, first-served for trademark holders?
.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.
Where do I start a priority pre-order for inmarket.pay?
You can start a priority pre-order for inmarket.pay from its registration page, where you add VIP handling and, if eligible, supply a TMCH SMD file for the trademark phase. The applicable $100 standard or premium inmarket fee is shown before you confirm inmarket.pay. Begin at https://domain.pay/register.
For point-of-sale payments, how do I register a .PAY domain right now?
Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.