Soft, apple-like word that feels clean, memorable, and suited to modern payments.
.PAY domain
itcity.pay
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Frequently asked questions about itcity.pay
How should a regulated fintech think about .PAY and financial licensing for online checkout?
The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.
What is the difference between defensive and active use of itcity.pay?
Defensive use means registering itcity.pay mainly to keep it away from impersonators, while active use means running your real payment flows on it. Either way, owning itcity.pay protects the itcity name; many brands start defensively and activate later. https://domain.pay/register
Would settle.pay work as a payment brand for fraud prevention?
settle.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
Does holding itcity.pay help with chargeback and fraud reduction?
By keeping payments on the genuine itcity address, owning itcity.pay reduces the chance customers are tricked into paying a fraudulent site, which can lower fraud-related disputes tied to NicNames. It is one control among several, not a complete fraud solution. https://domain.pay/
For point-of-sale payments, what is TMCH and why does it matter for .PAY?
TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.