Best guess: Roblox. The label matches the well-known gaming platform brand exactly, and a payments TLD would fit a trademarked brand using a TMCH claim during the priority window.
.PAY domain
link-host.pay
Checking availability…
Frequently asked questions about link-host.pay
Where can I pre-order a .PAY name for online checkout for online checkout?
Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.
Can I register link-host.pay during both Sunrise and general availability?
If you hold a TMCH SMD file for link-host, you may attempt link-host.pay during Sunrise; if you miss it, you can still pre-order link-host.pay for general availability. Each phase has its own rules set by the registry. Choose the right phase for link-host.pay at https://domain.pay/register.
As a travel booking brand, can domain.pay help me get TMCH/SMD support before the .PAY deadline?
TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.
Why is impersonation on link-host.pay harder for customers to detect?
Because .PAY implies a payment purpose, customers tend to assume any link-host address under it is legitimate, lowering their guard. That assumption is exactly why an unprotected link-host.pay is dangerous and why NicNames should own it. https://domain.pay/register
What does the $100 .PAY pre-order cover for crypto payments?
domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.