.PAY domain
Checking availability…
.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.
Registries sometimes block labels matching well-known names or sensitive terms; if Amazon Registry Services has done so for lionfish, lionfish.pay stays unregisterable. Blocks can be revisited under policy. Since registry status can change, re-check lionfish.pay at https://domain.pay/domains.
For point-of-sale payments, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.
Yes — .PAY, and therefore lionfish.pay, is operated by Amazon Registry Services, which sets the policies that classify labels as premium, reserved, or blocked. domain.pay is the registrar surface where you check and register lionfish.pay. See live status for lionfish.pay at https://domain.pay/domains.
A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.