Strongly suggests LinkedIn, the well-known professional-networking brand now tied to Microsoft. The label matches a global trademark exactly, and .PAY use would fit payments or business services branding rather than a generic term.
.PAY domain
luma.pay
Checking availability…
Frequently asked questions about luma.pay
For fraud prevention, what does 'approved Payment Service Provider' mean for .PAY eligibility?
During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.
What should I know before pre-ordering luma.pay?
Before pre-ordering luma.pay, know that the standard pre-order is $100, trademark holders get priority via an SMD file, and failed attempts are refundable per policy. A pre-order is an attempt, not a guarantee, when demand is high. Details live on /pricing.
Is a payment gateway business eligible for .PAY in the LRP for payroll disbursements?
An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.
How do I interpret a premium price shown for luma.pay?
A premium price on luma.pay is the registry's wholesale figure for luma from Amazon Registry Services, displayed instead of the standard fee, and it applies because of luma's classification. It can change over time. Review what the luma.pay figure means at https://domain.pay/pricing.
For mobile money, can a licensee or assignee use a trademark for a .PAY registration?
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.