.PAY domain
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A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.
Priority on mech.pay is anchored to the validated TMCH mark and its SMD, so a change in who can claim it usually follows a transfer of the underlying trademark and TMCH record. The new owner would use their own valid SMD for mech.pay. Sort out the mark ownership first, then register at https://domain.pay/register.
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
The cost of mech.pay is driven by the registry's tier for mech, not by timing, so the $100 standard or premium fee applies whenever you order. Pre-ordering early mainly secures your place in the queue. Place a mech.pay pre-order at https://domain.pay/pricing.
An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.