Very likely a registration by Caesars Entertainment, the casino and hospitality group; the full company name is a direct trademark-style match and fits a payments-related brand presence. Confidence is high because the label is unusually specific.
.PAY domain
metrik.pay
Checking availability…
Frequently asked questions about metrik.pay
As a mobile wallet team, do I need an SMD file to register .PAY during the priority window?
An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.
Should an e-commerce brand move its cart to metrik.pay?
Moving the cart and checkout to metrik.pay keeps shoppers on a name that says "pay here" at the most sensitive step. That continuity can reduce abandonment caused by an unfamiliar gateway URL. Browse available names at https://domain.pay/domains.
Is .PAY a good fit for subscription billing when choosing travel.pay?
.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.
Is metrik.pay suitable for a small freelancer or solo seller?
Yes. A freelancer can use metrik.pay as a simple, professional pay-me link for clients, no large infrastructure required. It pairs the personal or brand name metrik with a clear call to pay. Solo sellers can pre-order metrik.pay at /register.
As a remittance app, how can a marketplace use a .PAY domain?
A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.