.PAY domain
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ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
A newsletter can sell paid tiers through mitochocolat.pay, sending readers to a trusted, payment-native checkout. The clear .PAY address can lift conversions on the upgrade from free. Reserve it at https://domain.pay/register.
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
If you own a registered trademark matching mitochocolat, your TMCH SMD file can give you trademark-priority access to mitochocolat.pay during the early registration window. This helps brand owners claim mitochocolat.pay before the general public. domain.pay handles SMD submission; learn more at https://domain.pay/register.
.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For digital wallets, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.