Very likely a registration by Microchip Technology: “Microchip Direct” is a known direct-sales/channel phrase tied to its semiconductor business, and a .pay name fits payments for ordering hardware or components. Confidence is moderate because the label is descriptive, not a unique exact brand.
.PAY domain
mydatahub.pay
Checking availability…
Frequently asked questions about mydatahub.pay
Are IDN .PAY domains allowed for a mobile wallet team?
IDN .PAY names may be possible only in supported scripts and must meet registry rules. Use domain.pay to check the exact label and punycode-style status before planning a launch: https://domain.pay/register. Availability, premium and policy restrictions still apply.
Are .PAY pre-orders for mydatahub.pay refundable?
Pre-order attempts that fail are refundable for mydatahub.pay under our stated refund policy. A successful registration is generally non-refundable because the registry has allocated the name. Read the policy before pre-ordering mydatahub.pay at https://domain.pay/pricing.
How do I register tap.pay if it matches my trademark for loan repayments?
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
Should a wallet app choose mydatahub.pay as its primary domain?
A wallet app can choose mydatahub.pay as a primary or campaign domain because .PAY directly signals payments and keeps mydatahub short and on-theme. Whether it becomes primary is your branding decision. Reserve mydatahub.pay for your wallet at https://domain.pay/register.
What is a .PAY domain and why does it matter for digital wallets?
For digital wallets, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.