.PAY domain
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ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
A dedicated domain like rccc-store.pay separates your payment flow from the rest of your site, giving customers one obvious place to transact. It keeps the URL short and on-brand as rccc-store. That focus can reduce confusion at the moment of payment.
.PAY is a branding and relevance signal, not an automatic SEO ranking boost. Use it when it improves payment-page clarity and user trust, then follow normal SEO practices. Start by securing or pre-ordering the domain at domain.pay: https://domain.pay/register.
To send and receive mail at rccc-store.pay, choose a mailbox provider, then add their MX records to your DNS plus SPF, DKIM, and DMARC TXT records for deliverability. Mail won't flow until the MX records for rccc-store.pay propagate. Manage the domain's DNS from /domains.
Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.