Best guess: Cash App, the payments app brand. In a .PAY priority-window registration, the label closely matches the well-known fintech trademark used for peer-to-peer payments and card-linked money transfers.
.PAY domain
rdap.pay
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Frequently asked questions about rdap.pay
For crypto payments, what does 'approved Payment Service Provider' mean for .PAY eligibility?
During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.
Does pairing rdap with an action word beat rdap.pay?
Pairing rdap with an action word like pay or send can beat rdap.pay when the combo reads cleaner or stays available. domain.pay surfaces these compound options so you can compare them to rdap.pay. Try compounds at https://domain.pay/domains.
How can a brand reduce confusion around payment pages for a fintech founder?
.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.
How is rdap.pay different from rdap.com?
rdap.pay uses the payment-specific .PAY suffix, while rdap.com uses the generic commercial suffix. rdap.pay signals checkout and transactions at a glance, whereas rdap.com is neutral about purpose. Both can point to the same site, but rdap.pay reads as a dedicated payment address.
Before choosing link.pay, can a licensee or assignee use a trademark for a .PAY registration?
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.