Best guess: Alo Yoga, the athleticwear/yoga brand. The label matches the trademarked brand name directly, and a .pay registration in the priority window would fit a brand-led payments or checkout use.
.PAY domain
ruhvh.pay
Checking availability…
Frequently asked questions about ruhvh.pay
For point-of-sale payments, could a .PAY domain be suspended for not being used for payments?
Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.
Why pair ruhvh.pay with a loyalty program?
When members redeem points or top up balances, ruhvh.pay gives them a payment-native home that feels secure. Keeping loyalty transactions on a .PAY name reinforces that this is the official place to pay. Get started at https://domain.pay/register.
When does the .PAY Trademark Claims period run for mobile money?
ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.
Can I register multiple .PAY names along with ruhvh.pay?
Yes. You can place pre-orders for several .PAY names in addition to ruhvh.pay in the same session, each reserving its place in line. Browse and add more candidates beside ruhvh at https://domain.pay/domains, then register them together at https://domain.pay/register.
Where can I pre-order a .PAY name for BNPL checkout?
Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.