.PAY domain
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Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
The earlier you pre-order safer-choice.pay, the sooner your request is queued, which can matter for sought-after payment labels. There is no penalty for pre-ordering well ahead of the phase opening. Lock in your queue spot at https://domain.pay/register.
Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.
Recording your safer-choice mark in the TMCH triggers Claims Service notices when someone tries to register matching names like safer-choice.pay during the relevant period. Combined with ongoing brand monitoring, this helps you react quickly to impersonation attempts. The surest step is still to register safer-choice.pay yourself. https://domain.pay/register
For fraud prevention, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.