.PAY domain
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Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
In theory anyone may attempt to register servia.pay, which is exactly why trademark holders use TMCH priority and dispute mechanisms. If a registrant uses servia.pay in bad faith to impersonate NicNames, a UDRP-style complaint may be available. The simplest protection is to register servia.pay yourself first. https://domain.pay/register
.PAY is best understood as a payment-focused domain ending for use cases such as fraud prevention, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.
If your SMD is not ready, you can place a standard pre-order for servia.pay at $100 to express interest, but that pre-order does not carry trademark priority. A validated SMD holder can still claim servia.pay ahead of your pre-order, which is refundable per policy if unfulfilled. Review options at https://domain.pay/pricing.
Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.