.PAY domain
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Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.
Signed Mark Data (SMD) is the cryptographically signed file the TMCH issues to prove your validated trademark. For smart-pay.pay, it is the credential NicNames checks to grant trademark priority on the smart-pay string. It encodes the mark, its dates, and a signature. Use it to claim smart-pay.pay at https://domain.pay/register.
For online checkout, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.
Each pre-order is handled on its own, so if smart-pay.pay fails while others succeed, only the failed smart-pay.pay attempt is refunded under our stated policy. Successful registrations in the same order remain active and billed. Review the per-name policy at https://domain.pay/pricing.
During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.