Very likely a registration by Prudential. “PRU” is a long-standing ticker/abbreviation tied to Prudential, and on .PAY a payments/insurance checkout or account-use case makes that the cleanest trademark fit.
.PAY domain
smartmag.pay
Checking availability…
Frequently asked questions about smartmag.pay
Before choosing bank.pay, what if my trademark has spaces or special characters and I want .PAY?
.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.
Does Amazon Registry Services pre-screen who can register smartmag.pay?
Amazon Registry Services operates the .PAY registry and sets its policies, but registry operation does not automatically reserve smartmag.pay for NicNames. Trademark holders gain advantage through TMCH priority, not through automatic screening, so you should actively claim smartmag.pay. https://domain.pay/register
Where can I pre-order a .PAY name for BNPL checkout for a remittance app?
Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.
How does sunrise work for smartmag.pay?
Sunrise is the first launch phase, open only to brand owners with a trademark validated through the Trademark Clearinghouse (TMCH) and an SMD file. If you hold a matching mark, domain.pay can submit smartmag.pay during sunrise on your behalf. Learn about trademark-priority registration at https://domain.pay/register.
How exact does my trademark need to be for a .PAY Sunrise registration for point-of-sale payments?
.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.