Probably a registration by ITV Studios, the TV production arm of ITV. The label exactly matches the brand name and fits a trademark-first priority-window .PAY filing, though it could also be a corporate defensive registration.
.PAY domain
smoothie.pay
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Frequently asked questions about smoothie.pay
Where can I see already-registered .PAY domains for online checkout?
Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.
How do I verify smoothie.pay for Google Search Console?
The most robust method is to add the TXT verification record Google provides to the DNS of smoothie.pay, which proves domain-wide ownership. Once the TXT record on smoothie.pay propagates, click verify in Search Console. This unlocks indexing data and sitemap submission for smoothie.pay.
Can a donation platform use .PAY for a branded payment page?
Yes. A donation platform can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.
Should a small business bother with TMCH before registering smoothie.pay?
If your small business owns the smoothie trademark and wants the strongest claim on smoothie.pay, recording it in the TMCH is worthwhile because the SMD grants priority over the public. Without it, you rely on a standard pre-order that a rights holder can outrank. Weigh the priority path against pre-order at https://domain.pay/pricing.
For crypto payments, can a trademark owner register a matching .PAY domain now?
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.