Looks like JOVI, the vivo-branded AI assistant/ecosystem name, which fits a premium payment or device-services brand. Because "jovi" is also a short coined term, confidence is moderate rather than certain.
.PAY domain
soga.pay
Checking availability…
Frequently asked questions about soga.pay
Do I need a financial license to register a .PAY domain during LRP1 for digital wallets?
The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.
Does protecting soga.pay reduce confusion in search results?
When NicNames owns and promotes soga.pay, customers searching for your payment name find one authoritative result instead of competing impersonators. Reducing that confusion strengthens trust in the soga address. Establish it at https://domain.pay/register.
Can Amazon Registry reserve or block some .PAY names for a mobile wallet team?
The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.
Is general availability different from sunrise for soga.pay?
Yes. Sunrise is restricted to verified trademark holders, while general availability opens soga.pay to any registrant on a first-come basis. If you do not hold a matching trademark, general availability is your phase, and a first-day pre-order helps you act immediately. Pre-order at https://domain.pay/register.
How much does it cost to pre-order a .PAY domain for loan repayments?
domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.