Best guess: Patagonia, the outdoor apparel brand. The label matches a well-known trademark and a priority-window .PAY registration would fit a brand protecting its name in a payments-related space.
.PAY domain
susana.pay
Checking availability…
Frequently asked questions about susana.pay
Is there a cash refund option for a failed .PAY pre-order for an event ticketing business?
domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.
What is the order of .PAY launch phases for susana.pay?
The order for susana.pay is sunrise first (trademark holders only), then general availability (open to everyone). Knowing this order tells you which phase to target for susana.pay and when to act. domain.pay queues you for the right one at https://domain.pay/register.
How can a marketplace use a .PAY domain when choosing merchant.pay?
A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.
Can an agency submit the SMD on behalf of my brand for susana.pay?
An agency can run the NicNames registration flow for susana.pay if it has authority and access to your valid SMD for the susana mark. The priority claim still rests on that SMD representing your validated rights. Make sure the agency uses the correct file for susana.pay. Begin the process at https://domain.pay/register.
What should trademark counsel do before July 20, 2026 for .PAY for a regional bank?
Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.