.PAY domain
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No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.
sushihouse.pay tends to be memorable when sushihouse is short, pronounceable, and free of awkward spellings, which domain.pay helps you judge against alternatives. Seeing it beside similar names exposes whether a different option reads more cleanly. Compare memorability at https://domain.pay/domains.
An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.
It can be worth choosing a different name than sushihouse.pay when the exact match is taken, conflicts with a trademark, or a shorter or clearer variant of sushihouse reads better. domain.pay lets you weigh several candidates side by side before committing. Compare options at https://domain.pay/domains.
Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.