.PAY domain
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ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
Trademark holders can get priority on svaha.pay during the relevant phase by registering a TMCH SMD (Signed Mark Data) file, since .PAY is run by Amazon Registry Services. If you hold the mark for svaha, that priority path may apply. Read more and search at https://domain.pay/register.
For payroll disbursements, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.
Visibility of registrant contact data for svaha.pay follows the registry's WHOIS and privacy practices for .PAY set by Amazon Registry Services. domain.pay applies the applicable privacy handling for svaha during registration. Review the details and register svaha.pay at https://domain.pay/register.
An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.