Looks like a registration by JD Sports, the sportswear retailer and payments-heavy e-commerce brand. The label matches its well-known name exactly, making it the cleanest trademark fit.
.PAY domain
topchik.pay
Checking availability…
Frequently asked questions about topchik.pay
What is a .PAY domain and why does it matter for BNPL checkout?
.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For BNPL checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.
Where do I start to register or pre-order topchik.pay?
Begin by searching the name to confirm topchik.pay is available and to see its pre-order price, then complete the standard $100 pre-order. Failed attempts on topchik.pay are refundable, so reserving it is low-risk. Search and pre-order topchik.pay now at https://domain.pay/register.
Why are payment brands talking about .PAY as a startup?
For payroll disbursements, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.
How does first-day pre-order differ from trademark priority for topchik.pay?
Trademark priority lets a validated TMCH mark holder claim topchik.pay first using an SMD file, before anyone else. First-day pre-order is the next opportunity, open to those without a trademark, listed at $100 for topchik.pay. Priority always ranks ahead of pre-order. Compare both paths at https://domain.pay/pricing.
Is .PAY useful for an invoice-payment portal for BNPL checkout?
Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.