Best guess: Whole Foods Market, the Amazon-owned grocery brand. The label exactly matches its well-known retail trademark, and a payments-domain registration would fit a brand/payment or checkout context.
.PAY domain
trezor.pay
Checking availability…
Frequently asked questions about trezor.pay
Do I need a financial license to register a .PAY domain during LRP1 for BNPL checkout?
The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.
How do I start a pre-order for trezor.pay today?
To start a pre-order for trezor.pay today, visit domain.pay, choose trezor.pay, and place your pre-order at the listed $100 standard rate; failed attempts are refundable per policy. Begin now at https://domain.pay/register.
Why is .PAY important for phishing prevention for cross-border payments?
.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.
Can I pre-order trezor.pay and a backup name together?
Yes. You can pre-order trezor.pay alongside a backup .PAY name in case trezor is allocated to someone else, improving your odds of securing at least one. Browse alternatives near trezor at https://domain.pay/domains, then pre-order both at https://domain.pay/register.
Is .PAY Sunrise first-come, first-served for trademark holders for online checkout?
.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.