ulfnr.pay

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

For ulfnr.pay, keep in mind that the .PAY registry expects payment-related, good-faith use with accurate registrant data, while any financial licensing duties stem separately from your jurisdiction's regulators. Treating these as two layers helps you stay compliant. domain.pay handles the registry side at https://domain.pay/register.

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

At general availability, ulfnr.pay generally goes to the qualifying request that reaches the registry first. Pre-ordering with domain.pay stages ulfnr.pay to be submitted at the exact opening, improving your position. Stage your request at https://domain.pay/register.

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.