.PAY domain
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.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For point-of-sale payments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.
If a trademark holder claims varilux.pay during the priority window, your general pre-order cannot succeed, and domain.pay refunds the failed attempt per its policy. You are not charged for a name you could not obtain. Refund terms are on /pricing.
During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.
Standard pre-orders for varilux.pay are generally handled in the order received once varilux becomes registrable, but trademark-priority claims and registry rules can take precedence. If your pre-order cannot be fulfilled, the fee is refundable per the stated policy. Pre-order varilux.pay at https://domain.pay/register.
If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.